People are attracted to information that helps them make good decisions. If you like music, you find musician interviews relevant. If you’re looking for a job, the business news is relevant. We need to depend on relevant information that helps us make decisions.
A conversation with someone who is relevant to your story. Typically done over the phone or through video conferencing, but they can be done in person, too.
A short extract or clip from a recorded interview, chosen for its relevance to the story, pungency or appropriateness.