Short social media video (TikTok, YouTube shorts, IG reels ect. 60-90 seconds): Use your creativity, have fun, and tell a story about food, culture, and identity. Check out SRL’s social media video guidelines.
Profile (2-4 min long): The story of one person. It has voiceover (VO), b-roll, pictures, nats (natural sound), interviews of family members or peers of that one person.
News package (3-5 min long): Video stories about newsworthy issues and topics, factual information, balanced reporting, research, voice overs, soundbites, b-roll footage, infographics, reporter standup, nats (natural sound bites).
NAT package (2-4 min long): A video story guided by the natural sound from interviews and the environment. Natural sound, commonly known as “NAT sound,” puts the viewer in the place the story was told by enhancing the scene(s) with video containing rich audio such as a musician singing at a train station, a storm approaching, or the sound of a tractor plowing the field. This kind of story would often not have a voiceover narration.
No matter which format you choose, b-roll is going to be very important! A good profile, short social media video, news package or NAT package could be taken to the next level with some great b-roll! Here’s more advice on using your phone to film broll.
Use b-roll as the VISUAL REPRESENTATION of the story. If you are interviewing someone, listen closely, make notes, and then record video of the actions, objects, and places described during the interview. Especially for this project, strong b-roll will help communicate the story of the artwork or artist you choose.