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Lesson | 50 Minutes

Pitch Your Story


Students will learn to turn their story ideas into fully developed pitches. A pitch enables students to explain their story succinctly and also keep their story focused during the production process. Click on the Activities Tab to complete the lesson.

Central Questions

  • What is my story about, really?
  • How do I summarize my story in a way that intrigues or excites listeners?
  • What is my plan for making my story?

Learning Outcomes

  • Figure out exactly what your story is about, who your characters are, and why your story matters.
  • Understand the importance of summarizing your story in a succinct and convincing way.
  • Recognize how a strong story pitch keeps you on a focused path during the production process.

When Would You Use This Lesson?

Media Literacy Connection

Students learn to think critically about how journalists and producers make choices -- specifically concerning characters, ideas, and story structure -- and how those choices determine the direction of a news piece and how compelling it is.

Civics Connection

Understanding how to pitch a news story will help students determine what important civic issues are at the heart of the story they want to tell.


An account of past or current events. In journalism, stories are presented with a combination of people, facts, and typically includes a beginning, middle and end.


A person or other physical being in a narrative. Stories are made up of different characters who provide information and help shape the narrative with their knowledge, experience and perspective.


The process of changing and updating your work based on feedback with the goal of making it stronger. To successfully revise your story, listen to other perspectives, be open to reconsidering parts of your story and remember not to take feedback personally - it's about the story, not about you.


A description of what your story might be and WHY it’s important. An outline of your story idea and the steps to achieve your goal. A summary of what you hope to accomplish in your story

Writing - Research to Build and Present Knowledge

Speaking and Listening - Presentation of Knowledge and Ideas

Language - Vocabulary Acquisition and Use

Empowered Learner

Students leverage technology to take an active role in choosing, achieving, and demonstrating competency in their learning goals, informed by the learning sciences. (ISTE)

Digital Citizenship

Students recognize the rights, responsibilities and opportunities of living, learning and working in an interconnected digital world, and they act and model in ways that are safe, legal and ethical. (ISTE)

Writing - Text Types and Purposes

Writing - Range of Writing

Creative Communicator

Students communicate clearly and express themselves creatively for a variety of purposes using the platforms, tools, styles, formats and digital media appropriate to their goals. (ISTE)

Reading - Integration of Knowledge and Ideas

Writing - Production and Distribution of Writing

Speaking and Listening - Comprehension and Collaboration








White board, chalkboard or other visual board


Online Worksheet



Estimated Time

50 Minutes