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QUICK GUIDE to Social Media


SRL wants to meet students where they are online -- whether that’s TikTok or Instagram. Used both as a reporting tool and a promotional tool, social media can be integral for student journalists. Use this guide to help find your classroom’s voice online.

Why is social media important in the classroom?

Once student-produced stories are completed, where do they go? Who watches and engages with them? Posting student work on social media is almost as important as producing the work itself. Here are some of the reasons using social media in the classroom is important:

  • It celebrates student work.
  • It gives students visibility online.
  • It helps build pride in students.
  • It can create change in your community.
  • It amplifies your school’s participation with SRL.
  • It creates incentive and an end goal for students working on pieces knowing their work will be published if it meets standards.

How to find your voice on social media

SRL uses Facebook, Twitter, Instagram, TikTok, and YouTube in very different ways. Each platform serves a specific purpose so it’s important to be intentional about what you post on each. Hint: Students apply critical thinking skills when creating youth media and planning social media content. Below are the specific ways SRL uses each social media platform. If you’re just starting out, ask yourself: Which platforms are you considering and what type of content do you want to post, and why? What is your goal? To gain followers? Inform your community? Share announcements?

  • Facebook: Post updates about our program, feel-good moments, and mentions
  • Twitter: Engage and connect with online communities that share similar interests
  • Instagram: Publish stories, share inspiration, tips, engage with followers via Stories feature
  • TikTok: Get creative and use trends to create fun, short videos
  • Youtube: Publish all student-produced content

Tip: Always tag Student Reporting Labs when posting student work. We want to see what you’re working on and help amplify it to our audience!

Themes to Consider for Your Social Media:

  • What are students doing in their local/school communities that's making an impact
  • What are students' thoughts on new school measures (in-person versus remote learning, masking, teaching race, etc.)
  • What is your class covering (events, breaking news, updates, activities)
  • What will be interesting and informative for followers to see and watch? Don’t forget about the WHY. Why are you posting?

Examples from premier high school journalism programs

  • Catawba Ridge News | Fort Mill, South Carolina (Twitter | Instagram)
  • Christopher Columbus High School | Miami, Florida (Twitter | Instagram)
  • Jersey Village High School | Jersey Village, Texas (Twitter)
  • Daniel Pearl Magnet High School | Lake Balboa, California (Instagram)

Speaking and Listening - Presentation of Knowledge and Ideas

Empowered Learner

Students leverage technology to take an active role in choosing, achieving, and demonstrating competency in their learning goals, informed by the learning sciences. (ISTE)

Digital Citizenship

Students recognize the rights, responsibilities and opportunities of living, learning and working in an interconnected digital world, and they act and model in ways that are safe, legal and ethical. (ISTE)

Creative Communicator

Students communicate clearly and express themselves creatively for a variety of purposes using the platforms, tools, styles, formats and digital media appropriate to their goals. (ISTE)


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