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Lesson | 2-3 Weeks

LESSON 1: Defining Goals and Identifying Audience for 90-second Video Stories


OVERVIEW

defining goals

This is part of a five-lesson Science Communication Guide. Full guide and additional lessons coming soon.

This foundational lesson pushes students to take dense, complex scientific topics and reshape them into clear, digestible messages, mirroring the way scientists simplify their findings for different audiences. It challenges students to step into their audience’s shoes, thinking critically about their perspectives, knowledge gaps, and needs. By focusing on communication goals, students aren’t just learning how to explain science, they’re stepping into the role of science communicators, realizing the power of their voices in STEAM fields. This process bridges the gap between theoretical classroom knowledge and its practical, real-world impact, equipping students to share ideas in ways that inspire, inform, and connect.

LEARNING OUTCOMES

Students will:

  • Grasp how to set clear goals for their video projects.
  • Understand the importance of aligning their message with specific scientific or public health aims.
  • Develop the ability to identify and analyze their target audience for their projects.
  • Build skills to create focused, engaging, and audience-appropriate content.
  • Articulate a concept for a 90-second video that demonstrates their ability to explain complex ideas compellingly.

PART 1: Setting Goals for 90-Second Video Stories

  • Interactive Goal Definition Workshop
    • Instructions: Divide students into small teams and provide each with the Defining Goals Worksheet. Guide them to write clear and concise goals for their video. Encourage students to consider prompts like:
      • Are you raising awareness about an environmental issue?
      • Are you explaining an experiment?
      • Are you promoting a health solution?
      • Objective: Help students think about who their audience will be and the main message they want to communicate.
    • Presentation and Feedback: Have each team share their goal with the class and receive feedback on clarity and feasibility.
    • Resources Needed:
  • Reflection on Goal Setting
    • Discussion: Facilitate a conversation on why clear goal setting is crucial for focused and effective video content. Ask students to reflect on how their chosen goals will influence the structure and content of their video.
    • Exit Ticket: Have students write or share a brief statement about their video goal and how they plan to achieve it.
  • Teacher’s Notes:
    • Emphasize critical thinking and brevity when selecting and refining topics for 90-second videos.
    • Remind students that their goals should guide every decision in their video creation process.
  • Optional Extension: Show the videos below to review videos with clear and unclear goals.

PART 2: Identifying Your Audience for 90-Second Stories

  • Audience Identification Workshop
    • Instructions: Distribute Identify Your Audience Worksheet 1 and Identify Your Audience Worksheet 2. Guide students in identifying potential audiences for their chosen topics. Encourage them to consider:
      • Age, location, and background of the audience
      • Interests and motivations
    • Prompts:
      • Are you educating students about a science concept?
      • Are you informing parents about a public health initiative?
      • Are you persuading community members to engage in a health solution?
  • Group Feedback Session
    • Instructions: Have students share their identified audience and proposed strategy in small groups. Encourage peer feedback on the appropriateness and potential effectiveness of their plans.
    • Wrap-Up Discussion: Lead a discussion on how knowing the audience can impact the success of their video and why different approaches are needed for different audiences.
  • Exit Ticket:
    • Ask students to submit an outline that includes their identified audience and a summary of how they plan to adapt their video to this group’s needs and expectations.
  • Teacher’s Notes:
    • Encourage students to conduct extra research if needed to gather accurate science or health data.
    • Discuss how to adapt storytelling techniques, tone, and visuals based on audience analysis.
    • If time allows, have students start brainstorming their scripts or storyboards.
  • Optional Extension: Begin filming short practice clips to connect goal-setting and audience targeting with hands-on video production.

BONUS LESSONS

Bias

Prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.

Source: Lexico, Powered by Oxford

Community

A group of people who live in the same area (such as a city, town, or neighborhood). It can also be a group of people who have the same interests, religion, race, etc.

Source: Merriam Webster

Perception

Awareness of the elements of environment through physical sensation or intuitive cognition. A capacity for comprehension and understanding.

Source: Merriam Webster

Relevance

People are attracted to information that helps them make good decisions. If you like music, you find musician interviews relevant. If you’re looking for a job, the business news is relevant. We need to depend on relevant information that helps us make decisions.

Audience

The people who read, watch and consume news. Often, journalists think about audience and newsworthiness in similar ways. How will the news story serve their local or national audience? Who am I writing the story for and why?

Script

A document with transcribed (written-out) soundbites and voiceover narration. A VIDEO script is a two-column document with the audio (soundbites and voice over) in the right-hand column and a description of what the audience sees (visuals) in the left-hand column.

Conflict

When violence strikes or when people argue about actions, events, ideas or policies, we care. Conflict and controversy attract our attention by highlighting problems or differences within the community or between groups. Sometimes conflict can be subtle and manifest as tension.

Empathy

The term “empathy” is used to describe a wide range of experiences. A generally definition is the ability to sense other people’s emotions, coupled with the ability to imagine what someone else might be thinking or feeling. In media-making, creators can have empathy for their subjects and the audience can empathize with the characters.

Fact

Something that is known or proved to be true.

Research

An investigation into and study of sources in order to establish facts and reach new conclusions.

Source

A source is an individual, company, document or more that can provide information to fuel a new story. In order for a story to be considered verified and to maintain a reputation as a news outlet, it is important to have a credible source.

Hook

An attempt to grab the reader or viewer’s attention with interesting information that will keep them reading or watching.

Feedback

After someone reviews your work, it is good practice to receive feedback, or an evaluation of your work based on certain standards. Feedback from multiple perspectives is an important part of the process. Masterpieces are rarely created in isolation.

Curiosity

A desire to learn and know about something or anything.

Writing - Research to Build and Present Knowledge

Constructing Supporting Questions

Explain points of agreement and disagreement experts have about interpretations and applications of disciplinary concepts and ideas associated with a supporting question and explain how supporting questions contribute to an inquiry and how, through engaging source work, new compelling and supporting questions emerge. (NCSS D1.3.9-12 - D1.4.9-12)

Speaking and Listening - Presentation of Knowledge and Ideas

Determining Helpful Sources

Determine the kinds of sources that will be helpful in answering compelling and supporting questions, taking into consideration multiple points of view represented in the sources, the types of sources available, and the potential uses of the sources. (NCSS D1.5.9-12)

Writing - Text Types and Purposes

Creative Communicator

Students communicate clearly and express themselves creatively for a variety of purposes using the platforms, tools, styles, formats and digital media appropriate to their goals. (ISTE)

Plan and deliver a media production (e.g., broadcast, video, web, mobile).

Reading - Integration of Knowledge and Ideas

Topics

Journalism

Video Production

Media Literacy

Science

Education

Digital Literacy/Citizenship

STEM

Levels

Beginner

Materials

Mic

Post It Notes

White board, chalkboard or other visual board

Markers

Projector

Video Conference Software. IE: Zoom or Google Meet

Online Worksheet

Padlet, Jamboard or other app for group collaboration

Computers

Camera or Mobile Phone

Internet

Notebook

Estimated Time

2-3 Weeks