Back to SRL Storymaker Resource Library

Lesson | 4-5 Weeks

Science Communication Challenge Toolkit


OVERVIEW

science comms guide

Ready to make an impact? This guide walkthrough how to take a science or public health topic and transform it into a lively 90-second video. Through storytelling combined with visuals and editing, you’ll use your phone or mobile device to inform, inspire or provoke action. Whether you’re describing an experiment, highlighting a local issue, or advocating for solutions, this guide will help you create a video that resonates with an audience and makes an impact.

STEPS TO SUCCESS

1. Define Your Goal

  • All good stories have purpose. What’s yours?
    • Are you making people aware of an issue in your community
    • Describing how a scientific process works?
    • Are you advertising a health initiative or program?

2. Know Your Audience

  • Fit your story to who’s watching.
    • Who is it for? Classmates, parents, local leaders or another group?
    • Consider what they should know and what might get their attention.

3. Plan Your Video (Pre-Production)

  • A little preparation can go a long way in helping you tell a good story.
    • Write Your Script: The first 7 seconds are crucial for grabbing attention, so make sure to open with something strong: Ask a big question, deliver a shocking fact or demonstrate why your topic matters.
    • Plan Your Shots: Make a shot list. Add visuals, whether close-ups of experiments, b-roll of your subject or tools that bring your topic to life.

4. Film Like a Pro (Production)

  • Hands on with your camera or phone to make your story a movie.
  • Hold It Still: Use a tripod or stabilizer to avoid shaky footage.
  • Be Creative: Use a combination of on-camera narrations and b-roll to spice things up.
  • Sound Matters: Find a quiet place to record, use a mic if you can and check your audio before you proceed.

5. Editing/Shape Your Story (Post-Production)

  • Editing is where your story builds itself.
    • Structure Clips: Arrange your clips in the set order that best achieves your goal.
    • Trim the Fat: Get rid of things that can shave off a second or two, in order to stay taut and focused.
    • Enhance with Visuals: Text or graphics or effects to highlight key points.
    • Export & Share: Once you're done editing, export a video type suitable for platforms like YouTube (720p/1080p) as your finished product.

Pro Tip: The most effective video makes science relatable and exciting. So make sure you don’t do any of that, keep it clean, keep it wild, and more importantly, make it YOURS. Bring YOUR voice and vision to the forefront, your story matters and can create impact!

LESSONS & ACTIVITIES

LESSON 1: Defining Goals and Identifying Audience for 90-second Video Stories

defining goals

This foundational lesson pushes students to take dense, complex scientific topics and reshape them into clear, digestible messages, mirroring the way scientists simplify their findings for different audiences.

LESSON 2: Creating a Two-Column (AV) Script for Science/Health Focused 90-Second Videos

2 column script1

This lesson introduces the basic skills needed to combine sort-form storytelling with science by introducing students to two-column scripts. This structure facilitates an easy way to pair visuals with audio, helping students bring their ideas to life.

LESSON 3: Let’s Practice Filming 90-Second Stories

ScienceCommunication Guide Photo1

This lesson is all about action. Students move beyond planning and dive into the hands-on work of filming their stories. It’s where ideas meet technique. Instead of just pressing record, they’ll learn how to frame shots that draw people in, capture sound that’s easy to hear, and use lighting to create focus and depth, all with tools they likely already have, like a smartphone.

LESSON 4: Basic Video Editing for Science/Health 90-Second Videos

basicvideoediting

This lesson brings students into the heart of the editing process, where technical skills meet creativity to shape their science stories into something truly impactful.

ADDITIONAL STORYMAKER RESOURCES

Journalism

Journalism is the activity of gathering, assessing, creating, and presenting news and information.

Source: American Press institute

Media

Media refers to all electronic or digital means and print or artistic visuals used to transmit messages.

Source: NAMLE

Issue

​​A subject or problem that people are thinking and talking about

Source: Cambridge Dictionary

Community

A group of people who live in the same area (such as a city, town, or neighborhood). It can also be a group of people who have the same interests, religion, race, etc.

Source: Merriam Webster

Solutions

Investigating and explaining, in a critical and clear-eyed way, how people try to solve widely shared problems. Solutions journalism focuses on responses to problems.

Source: Solutions Journalism

Audience

The people who read, watch and consume news. Often, journalists think about audience and newsworthiness in similar ways. How will the news story serve their local or national audience? Who am I writing the story for and why?

Story

An account of past or current events. In journalism, stories are presented with a combination of people, facts, and typically includes a beginning, middle and end.

Explainer video

Narration and/or voiceover (VO) with a host, commentary, research, personal experiences, explanations, infographics, nats (natural sound), music, entertainment.

Voiceover

Narration done by a broadcast reporter, usually reading from a script. The reporter's voice is recorded over a sequence of video clips that tell a story.

Source: Berkeley Advanced Media Institute

Sequence

A sequence is a series of shots of an action or scene. A classic action sequence consists of a combination of at least three shots of an action in sequential order.

Shot List

A document with the details of each shot of the scene or action sequence you plan to record. It contains the Shot Number, Composition/Angle, and Description.

Long Shot / Wide Shot

Full shot of the person or location. Full body.

Medium Shot

Half body, normally from the waist up.

Close Up

Close Up of the face including neck and shoulders in the shot. Also used for objects.

Over-the-shoulder Shot

Shows a person’s back of head and shoulder looking at someone or something.

Creative shots

These can include low/high angles, dollies, POVs (point-of-view), rack focus, etc.

Evidence

The availability of facts or information indicating whether a belief or proposition is true or valid

Expert

A person who has a comprehensive and authoritative knowledge of or skill in a particular area.

Research

An investigation into and study of sources in order to establish facts and reach new conclusions.

Narrator

A person who gives an account or tells the story of events, experiences, etc. In news, it is the person who adds spoken commentary to the video news story.

Subject

The main person or character in a story. There can be multiple subjects in a story. The subject can also be the main theme of your story.

Critique

A detailed analysis and assessment of something.

Story Arc

An example of using a little person to tell a big story. For example, you want to tell a story about pollution in your community’s water system. That is a big issue. Your video will use the story of a person (character) to illustrate the effects of bad water quality.

Feedback

After someone reviews your work, it is good practice to receive feedback, or an evaluation of your work based on certain standards. Feedback from multiple perspectives is an important part of the process. Masterpieces are rarely created in isolation.

B-roll

The supplemental footage used to visually support your A-ROLL.

Search: broll.

Determining Helpful Sources

Determine the kinds of sources that will be helpful in answering compelling and supporting questions, taking into consideration multiple points of view represented in the sources, the types of sources available, and the potential uses of the sources. (NCSS D1.5.9-12)

Demonstrate technical support related to media production (e.g., broadcast, video, web, mobile).

  • CCTC AR-AV 3.1: Demonstrate how to repair and service transmitting and receiving systems.
  • CCTC AR-AV 3.2: Employ knowledge of wireless and wired transmission systems.
  • CCTC AR-AV 3.3: Demonstrate installation of cabling for audio/video productions.
  • CCTC AR-AV 3.4: Demonstrate the installation of a wireless audio/video system.
  • CCTC AR-AV 3.5: Demonstrate how to troubleshoot audio/video system operations.
  • CCTC AR-AV 4.1: Apply knowledge of the critical elements in designing a production to activities in the pre-production stage.
  • CCTC AR-AV 4.2: Identify the basic functions and resources for editing an audio/video production.
  • CCTC AR-AV 4.3: Apply computer-based development in video production and editing, with an emphasis on digital technology.

Demonstrate the use of basic tools and equipment used in audio, video and film production.

  • CCTC AR 2.1: Assess workplace conditions with regard to safety and health.

Gathering and Evaluating Sources

Whether students are constructing opinions, explanation, or arguments, they will gather information from a variety of sources and evaluate the relevance of that information. (NCSS D3.1.9-12 - D3.2.9-12)

Creative Communicator

Students communicate clearly and express themselves creatively for a variety of purposes using the platforms, tools, styles, formats and digital media appropriate to their goals. (ISTE)

Analyze the interdependence of the technical and artistic elements of various careers within the Arts, A/V Technology & Communications Career Cluster

  • CCTC AR 1.1: Summarize the features of the partnership that technology and the arts have in developing presentations and productions.
  • CCTC AR 1.2: Analyze how the roles of creators, performers, technicians, and others are similar and different from one another.
  • CCTC AR 1.3: Discuss how specific organizational policies, procedures, and rules help employees perform their jobs.
  • CCTC AR 1.4: State how various Career Pathways within the cluster work together to generate productions, media, and other activities.

Reading - Integration of Knowledge and Ideas

  • CCSS.ELA-LITERACY.L.9-10.7: Analyze the representation of a subject or a key scene in two different artistic mediums, including what is emphasized or absent in each treatment (e.g., Auden’s “Musée des Beaux Arts” and Breughel’s Landscape with the Fall of Icarus).
  • CCSS.ELA-LITERACY.L.9-10. 8 (Not applicable to literature)
  • CCSS.ELA-LITERACY.L.9-10.9: Analyze how an author draws on and transforms source material in a specific work (e.g., how Shakespeare treats a theme or topic from Ovid or the Bible or how a later author draws on a play by Shakespeare).

Plan and deliver a media production (e.g., broadcast, video, web, mobile).

  • CCTC AR-JB 3.1: Analyze the elements of a newscast production.
  • CCTC AR-JB 3.2: Analyze individual announcing competence.
  • CCTC AR-JB 3.3: Identify wardrobe suitable for on-camera appearances.
  • CCTC AR-JB 3.4: Analyze production functions..
  • CCTC AR-JB 3.5: Demonstrate promoting productions.
  • CCTC AR-JB 3.6: Analyze how image capturing and graphics design support the development of electronic presentations.
  • CCTC AR-JB 3.7: Distinguish amongst various musical radio formats.

Demonstrate technical support skills for audio, video and film productions.

  • CCTC AR-JB 4.1: Examine equipment and its function.
  • CCTC AR-JB 4.2: Examine production activities.
  • CCTC AR-JB 4.3: Explain how to run a board shift.
  • CCTC AR-JB 4.4: Examine set design principles and practices.

Speaking and Listening - Presentation of Knowledge and Ideas

  • CCSS.ELA-LITERACY.L.9-10.4: Present information, findings, and supporting evidence clearly, concisely, and logically such that listeners can follow the line of reasoning and the organization, development, substance, and style are appropriate to purpose, audience, and task.
  • CCSS.ELA-LITERACY.L.9-10.5: Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest.
  • CCSS.ELA-LITERACY.L.9-10.6: Adapt speech to a variety of contexts and tasks, demonstrating command of formal English when indicated or appropriate.

Speaking and Listening - Comprehension and Collaboration

  • CCSS.ELA-LITERACY.L.9-10.1: Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9–10 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.
  • CCSS.ELA-LITERACY.L.9-10.2: Integrate multiple sources of information presented in diverse media or formats (e.g., visually, quantitatively, orally) evaluating the credibility and accuracy of each source.
  • CCSS.ELA-LITERACY.L.9-10.3: Evaluate a speaker’s point of view, reasoning, and use of evidence and rhetoric, identifying any fallacious reasoning or exaggerated or distorted evidence.

Writing - Research to Build and Present Knowledge

  • CCSS.ELA-LITERACY.L.9-10.7: Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
  • CCSS.ELA-LITERACY.L.9-10.8: Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and following a standard format for citation.
  • CCSS.ELA-LITERACY.L.9-10.9: Draw evidence from literary or informational texts to support analysis, reflection, and research.

Writing - Production and Distribution of Writing

  • CCSS.ELA-LITERACY.L.9-10.4: Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience. (Grade-specific expectations for writing types are defined in standards 1–3 above.)
  • CCSS.ELA-LITERACY.L.9-10.5: Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience. (Editing for conventions should demonstrate command of Language standards 1–3 up to and including grades 9–10.)
  • CCSS.ELA-LITERACY.L.9-10.6: Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology’s capacity to link to other information and to display information flexibly and dynamically.
Topics

Journalism

Climate Change

Video Production

Media Literacy

Science

Education

STEM

Health

Levels

Beginner

Materials

Mic

Slides

Projector

Online Worksheet

Computers

Camera or Mobile Phone

Camera

Mobile Phone

Internet

Notebook

Light Kit

Estimated Time

4-5 Weeks